As Global Chief Marketing Officer, Morgan Flatley leads the development and execution of bold marketing strategies to create stronger customer connections around the world. Mr. Kempczinski had barely warmed his chair in the job when the pandemic struck, closing restaurants around the world seemingly overnight. Chris Kempczinski, Mcdonald's Corp: Profile and Biography - Bloomberg Markets Live Now Bloomberg TV+ Bloomberg Studio 1.0: Katie Haun, Haun Ventures CEO & Founder Bloomberg Radio. Following three years at Saatchi & Saatchi, she joined PepsiCo and led marketing and innovation for Gatorade. Our franchisees were under significant financial stress; there was a lot of anxiety. Now, youve got me hungry.Youre going to love those grilled onions. Senior Vice President, Chief Communications Officer. He also received an MBA from Webster University. We also put the onions actually on the grill as opposed to putting the onions on at the dressing table. He began his career in brand management at Procter & Gamble, and also held senior positions at PepsiCo, and most recently at Kraft Foods where he was EVP, Growth Initiatives and President, International. Food is such a local experience that you have to give people some latitude to adapt to local tastes. Outside of McDonalds, Jon is a member of the Board of Directors for World Food Program USA, a non-profit that supports the mission of the UN World Food Programme to advance the global movement to end hunger. Under Morgans leadership, McDonalds was #2 on Ad Ages 2020 Marketers of the Year List. So, credit to the team for getting on that one early. Catherine is a CPA, has her undergraduate degree in accounting from The University of Illinois, and her MBA with a Finance concentration from DePaul University. How a small drive-in restaurant in San Bernadino grew into an American icon. Have events or experiences of the last year in any way altered or broadened your perspective on leadership?Definitely one of the things thats gained focus is the need for communication. His team workshand in hand with these 48 developmental licensees (DL) whose collective footprint includes 11,265 restaurants around the world. Customers are seeking brands that reflect their values and the line between the corporate brand and the consumer-facing brand is blurring.. I wanted to make that set of expectations very clear at the beginning of my tenure so that this was not a moment to reconsider what we stood for. Where do we have an opportunity and a responsibility to make a contribution? Prior to Boston Scientific Corporation, Desiree served as General Counsel and Corporate Secretary at Boehringer Ingelheim USA, Inc., and General Counsel of the Consumer Group at Johnson & Johnson. When you travel abroad, do you have any favorite international menu items? Manu studied art and design at the Royal Academy of Fine Arts in Antwerp, Belgium. Jenny earned her BS/MS in Earth Systems from Stanford University and her MBA from the Yale School of Management. When you serve as many customers as we do, our customers are society. I think weve done a pretty good job over the years of striking that balance. In his most recent position, CEO of McDonalds UK & Ireland, Paul led the business through a period of strong and sustainable growth, delivering successful customer-led plans including the launch of McDelivery and the evolution of the at home service. Prior to McDonalds, Bethany spent 30 years leading talent development and learning innovations at six companies, including Boeing, GE, Gap, Ethan Allen, IBM and The Interlock Group. That was the direction that I gave to the system. COVID-19 has raised the stakes for boards, argues Brunswicks Paddy McGuinness, former UK Deputy National Security Adviser. He held progressive leadership roles, includingMarketing Director for the Southern Europe regionandVice-President of Food, Strategy & Insight for McDonalds Europe, overseeing Food Strategy & Development, as well as guiding business and brand knowledge across the European markets. She joined McDonalds from The Boeing Company, where she served as Senior Vice President of Human Resources since 2016. And were going to stay true to our purpose in supporting communities. Customers are seeking brands that reflect their values and the line between the corporate brand and the consumer-facing brand is blurring.. What are we uncertain about? Executive Vice President and Chief Financial Officer, Executive Vice President, Chief Legal Officer and Corporate Secretary, Executive Vice President and Global Chief Information Officer, Jill McDonald But, broadly, our systems in great shape. Since joining McDonalds in 2012, Jenny has held a variety of roles related to restaurant and supply chain sustainability strategy and business integration. I'm excited to share several leadership updates: . As Vice President, Strategic Alignment and Chief of Staff for the Office of the CEO, Mark works closely with McDonalds senior leaders to drive the brands most significant strategies and accelerate growth across 39,000 restaurants in more than 100 countries. Jill holds a BA in Business Studies from Brighton University, United Kingdom, and a Chartered Institute of Marketing Diploma. Subscribed to {PRACTICE_NAME} email alerts. Ian has spent more than 25 years at McDonalds leading markets and functions globally. Are there particular mentors or heroes whose words or examples have helped guide you this past year? We also need to be operating in the social-media space much more dynamically. Post earning a Bachelor of Science degree in Logistics and Distribution from Western Illinois University in Macomb, IL, Marion held distribution roles in sales and operations. And were definitely doubling down on those. I like the Nuggets with ketchup. How do you decide which issues youll address? As for anything outside of those topics, we want to be helpful, but its important to recognize that were in the business of selling burgers and fries. Manu began his career at McDonalds in 2001 as a Field Service Consultant in Belgium. She lives in Chicago with her husband and three children. From there, he moved on to roles of increasing scope and responsibilities that included regional and international leadership such as Vice President & General Manager of the Indianapolis Region and Managing Director, McDonalds Korea. You also have to acknowledge there are things that we dont know. He was responsible for 6,000 McDonalds restaurants across China, Hong Kong, Italy, Netherlands, Poland, Russia, South Korea, Spain, and Switzerland. Right now, Im reading Ten Lessons for a Post-Pandemic World, Fareed Zakarias book on what the world might look like when the pandemic is over. Something went wrong. Executive Vice President and Chief Customer Officer, Executive Vice President and Global Chief People Officer, Executive Vice President and Global Chief Impact Officer, Executive Vice President and Global Chief Supply Chain Officer, Vice President, Strategic Alignment and Chief of Staff, Office of the CEO, Senior Executive Vice President, Strategic Initiatives, Ian Borden Its kind of amazing. She serves as Vice Chair on the board of Ronald McDonald House Charities of Chicagoland & Northwest Indiana and is an Executive Committee member. We were lucky in that McDonalds franchisees came into the pandemic in a very strong position. When you had a leader that acted in a way that was incongruous with those values, it raised a question: Are we as good as we say we are? Previously, Marion served as Senior Vice President and Chief Supply Chain Officer, North America, where she was responsible for executing the strategic direction of McDonalds Supply Chain, including the oversight of nearly $14 billion in food and beverage, equipment, packaging and premiums, and distribution for more than 15,000 restaurants across the U.S. and Canada. We did recognize three or four years ago that delivery was going to be a huge opportunity for us. So, are there things we can do to speed up the Drive Thru? I came in and I was very much the outsider. When you look at the career progression that people can have in the retail industry and the career progression that people have at McDonalds, its quite remarkable. She has also completed Columbia Universitys, Creating & Executing Breakthrough Strategies Executive Program and has obtained her Co-active Coaching Certification (CPCC). Definitely one of the things thats gained focus is the need for communication. As you navigated a global pandemic and the rise of extreme social unrest during your first year as CEO of McDonalds, did any particular principle or philosophy guide you?Its been important to me that were always connecting the decisions that we make back to what we stand for as a company. Put simply, he is a leader who at his core cares a lot., Inside McDonalds, Mr. Kempczinski wasted no time reminding employees, franchisees and suppliers that their pride in McDonalds was rooted in the values on which the company was founded-and reiterating his personal commitment to those values. Because were McDonalds and our reach is so great, were in so many different countries, we touch so many different things, we were getting pulled into lots of efforts where either we didnt have inherent credibility or our ability to make a difference was limited. The onion flavor gets sort of seared into the beef. In both his work and personal life, Paul strongly believes in living by a lesson passed on from his Mum: Treat others the way you want to be treated yourself. But then you do have the flexibility locally to add items that you think appeal to local tastes. So, we put about $1 billion of liquidity into the system. Chris Kempczinski is one of the dynamic leaders on The List of People Shaping Retails Future 2022 who will be celebrated at the NRF Foundation Honors. Reminding people: Here are the values that have defined McDonalds over the years and, based on those values, heres why were going to make these decisions. They wantand expectMcDonalds to be a force for good. And under Mr. Kempczinskis leadership, McDonalds is committed to delivering on that expectationbeing defined not just by what they do, but how they do it. Catherine was McDonalds Chief Accounting Officer from October 2016 to 2021. In addition to serving on the McDonalds Board of Directors, he is also a trustee of Ronald McDonald House Charities. Prior to becoming CEO, Chris served as President of McDonald's USA, leading the business operations of approximately 14,000 McDonald's restaurants throughout the United States. Rather, this was a moment to double down on what we stand for and make it clear that it applies to all of us equally. What do we know? Yet by the fourth quarter of 2020, the companys global systemwide salesat $25.8 billionhad fully recovered to its 2019 fourth-quarter sales. Senior Vice President and Chief People Officer, IOM, Bethany Tate Cornell Before joining McDonald's,John spent six years as aFinancial Analyst and Brand Management Specialist in P&G Portugal and Switzerland, where he held various positions and was responsible for managinghigh-impactprojectsthroughout Europe. To lead, you have to be out there talking a lot and, in some cases, saying the same message over and over and over. It was a great reminder about the embedded cost of complexity in our P&L. At the end of the year, we asked our employees, Did you feel supported in 2020? and over 90 percent said they felt well supported. Through trying that product, you get a sense of how the kitchens running. COVIDs a perfect example of that. The following are edited excerpts of their conversation. In this role, he was responsible for leading global strategic planning and was instrumental in the rapid scaling of McDelivery from a $1 billion business to more than $4 billion in 3 years. That, for me, was incredibly gratifying. Looking at your recent marketing initiatives, featuring cultural icons like Travis Scott and J Balvin, and the recent launch of Spicy Chicken McNuggets, I have to wonder how a brand as established as McDonalds continually reimagines marketing?I get asked sometimes, What exactly do you do as CEO of McDonalds? It can seem as though the system runs itself. But Im now a convert to the spicy. Our executives preserve it. Imagine if we could engage with all of those customers, or even just the majority of those customers, on our app. Everybody has a clear sense of it. Bethany served as on-site executive with oversight and accountability for the Boeing Leadership Center (BLC) and campus. One of the things that has defined McDonalds over the decades has been our emphasis on diversity, making sure we have a franchisee population that reflects the US population or the global population. She drove the democratization of learning building the Boeing Digital Campus providing digitally accessible learning and micro certifications through partnership with Degreed.com reaching 51K active global users. https://www.conference-board.org/events/CED-Distinguished-Leadership-Awards-DinnerOn leading during COVID-19: "as you would imagine, in a system like ours, . Essentially, its a new cooking procedure in the restaurants that allows us to cook a hotter, juicier burger every time. When you travel abroad, do you have any favorite international menu items?When I travel abroad, I embrace the hospitality of the franchisee that Im visiting. Catherine lives in Illinois with her husband Brian Giffin and their four children. In her prior role as Vice President of Center HR & People Experience - Emilee led the Corporate Functions HR Business Partner team, HR Operations, Reputation & Engagement, Workplace Solutions, Safety, Security & Intelligence, Change Management, and Aviation. And what are things that are best left to othersgovernments, other companies, or nonprofits? Most recently, he served as President, International Operated Markets, with overall responsibility for McDonalds wholly-owned markets outside the U.S. Joe began his McDonalds career in Strategy and New Business Development in 2002. Just hours after McDonald's had released what Kempczinski, 51, called possibly the "worst" quarterly results in the history of the companysales dropped 24% the CEO joined TIME for a video. "Change also brings opportunities for discussion, introspection and, ultimately, renewal,". I dont think we did enough to embrace how we are a part of culture. Chris is a proud alumnus of both Duke University and Harvard Business School. In Australia, we provided consumer staples; people could go to their local McDonalds to get things like bread, milk, and butter. Chris joined McDonald's in 2015 as Executive Vice President, Strategy, Business Development and Innovation. Prior to that, he led the International Developmental Licensed Markets, where he was responsible for 46 developmental licensees (DLs) across more than 80 markets around the world, including Brazil, China, India and Philippines, which continue to represent the majority of McDonalds new restaurant growth globally. By using this website, you accept the use of cookies. If I could go back and do it again, I would be more overt in telling our story. Before stepping into his current role, Jo led the IDL European Business Unit from 2015 until 2018. Data is a real-time snapshot *Data is delayed at least 15 minutes. But those are areas of uncertainty. Chris joined McDonald's in 2015 as Executive Vice President, Strategy, Business Development and Innovation. Prior to McDonalds, Jon spent 10 years at PepsiCo, one of the worlds largest food and beverage companies. Project leader and consultant In this role, Morgan will lean into digital to continue elevating consumers love and trust for the McDonalds brand around the world. So says Chris Kempczinski, President and CEO of McDonald's Corporation, in this interview with Dr. Lori Esposito Murray, President of the Committee for Economic Development, the public policy center of The Conference Board (CED). She joined McDonalds in 1993, responsible for managing the supply of several national product categories. Chris joined McDonalds in 2015 as Executive Vice President, Strategy, Business Development and Innovation. This includes loyalty which is now in nearly 50 markets introducing new innovations like artificial intelligence and automated order taking, and modernizing data systems to move faster while improving the experience for customers and crew. Chris Kempczinski: We have many options, including multiple global delivery partners, local delivery companies, and self-delivery. Prior to joining VF, he was the Director, Diversity Strategy and Support, responsible for the D&I strategy, reporting, and consultation for all Walmart stores in the U.S. and was a recruiter and D&I leader at Tyson Foods. Voice recognition could be one area to do that. In this role, he worked closely with our business leaders and franchisees to identify innovative new ideas and best practices to accelerate system growth. Weve seen our productivity and our restaurant-level margins improve. Full Bio Lori Esposito Murray President CED Every time you go to a new organization, you take a risk with that. Sometimes, having the visibility of McDonalds can be a burden, can make for an easy target. Theres the promise of potentially what youre going to learn but theres also the risk of starting all over. He began his career in brand management at Procter & Gamble, and also held senior positions at PepsiCo, and most recently at Kraft Foods where he was EVP, Growth Initiatives and President, International. Morgan earned her MBA from Harvard Business School and her bachelors degree from Dartmouth College. We think we can get even fasterand were also thinking about ways that the digital experience might work in drive-thru. The biggest decision that I was most proud of, that was also most critical, was not trying to make all the decisions here at headquarters, but pushing those decisions out into the markets, while giving our leaders in the restaurants who were closest to the situation the flexibility to make the decisions. became President and Chief Executive Officer of McDonalds, the worlds largest restaurant company. We have a responsibility not only to serve great food, but to make it responsibly and to enrich the communities in which we operate. Our purpose is to feed and foster communities, now more than ever. Reminding people: Here are the values that have defined McDonalds over the years and, based on those values, heres why were going to make these decisions. It would have been so easy for him to dwell on all the horrible things that had happened to him over the decades. Here are a few questions, along with Kempczinskis answers (watch the video above for all 20 Questions):What is the biggest risk you have taken in your career? Im excited about all the opportunities for us there. When I travel abroad, I embrace the hospitality of the franchisee that Im visiting. McKinsey: In delivery, youre currently partnering with third-party providers, which means you dont have full access to the customer data or full control of the customer experience in delivery. In following that example, Ive tried to not put a lot of corporate spin and polish on stuff, but to just speak in a pretty open, honest way about how I see things. Prior to joining McDonalds in 1997, he worked for 11 years in Ernst & Youngs audit and mergers & acquisitions practices. Everybody was willing to help you.What is something you learned early on that has carried with you into today? Under her guidance, Boeing reimagined their HR model and transformed talent development and mobility system wide. Weve been in the Drive Thru business for decades, so I dont want to say that we had any foresight in that. Chris joined McDonald's in 2015 as Executive Vice President, Strategy, Business Development and Innovation. Emilee holds a bachelors degree from Fort Hays State University in Business Administration & Management, with focus in Leadership Studies and earned her masters in business administration from Kansas State University. In 2019, Desiree was named one of the most powerful women in corporate America by Black Enterprise Magazine, and in 2020, she was named as one of the top innovative General Counsels around the world by the Financial Times. Chris Kempczinski: Its true; we get asked to speak out on almost any topic. He describes Mr. Kempczinski as a "business savant," someone who is able to "translate insight into action into results." He also was struck by Mr. Kempczinski's genuine commitment to personal growth and development, as well as his focus on building meaningful connections. new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], The whole world was in crisis mode, but Chriss calm demeanor and thoughtful approach ensured that as a team we could implement the swiftest operational transformation in our history to protect restaurant crew and customers, while providing financial support to franchisees to ensure they could focus on running their restaurants rather than worrying about what the future might hold.. Ive taken different lessons from all the leaders Ive worked for and admired. The onion flavor gets sort of seared into the beef. And Kempczinski had been in the role for less than five months when COVID-19 shut down many of McDonalds 36,000-plus dining rooms around the world, sending the companys revenues plunging and generating high anxiety among employees and franchisees. Through signature campaigns, hes helped advance executive-sponsored programming in the areas that matter most to McDonalds stakeholders, bringing to life the companys values and commitment to communities. He shares how he has built his career over 30 years, reflects on key decisions amid the pandemic and more. Pivot to lunch, I always get the fries. What does that mean exactly and how will your customers see this come to life?Customers are seeking brands that reflect their values and the line between the corporate brand and the consumer-facing brand is blurring. We have our core menu: hamburger, cheeseburger, Big Mac, Quarter Pounder. Jo started his McDonald's career as an intern in finance in Belgium in 1992. Also, we could have done a better job demonstrating and articulating what McDonalds was doing to support communities. He lives in Chicago, IL, with his wife and two kids. What are your values? Neither Great Men nor Great Helmsmen. And that brought us back to the notion of community. Postpandemic, I dont think dine-in will come back to where it was. He has participated in McDonalds Hamburger University curriculum, as well as continuing education opportunities in data and technology. Theres a rich trove of best practices out there to learn from. Chris Kempczinski: I admire how Amazon constantly talks about Day 1; I think thats a great orientation and mindset for us to have at McDonalds. Passionate about people, Paul has overseen moves on both pay and contracts for restaurant teams, and actively championed a focus on Diversity, Equity and Inclusion, striving to create a truly inclusive culture throughout the business. In addition to serving on the McDonalds Board of Directors, he is also a trustee of Ronald McDonald House Charities. Your investments in Drive Thru and digital in restaurants have proven to be fortuitous, even prescient, amid the pandemic. As you navigated a global pandemic and the rise of extreme social unrest during your first year as CEO of McDonalds, did any particular principle or philosophy guide you? Before joining McDonalds, Desiree spent more than three years as General Counsel and Corporate Secretary at Boston Scientific Corporation, where she provided global legal leadership across all of its businesses, regions and functions. 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); In the US, we gave out roughly 12 million free meals to first responders. Looking at your recent marketing initiatives, featuring cultural icons like Travis Scott and J Balvin, and the recent launch of Spicy Chicken McNuggets, I have to wonder how a brand as established as McDonalds continually reimagines marketing? After Kempczinski's comments ignited a political firestorm, McDonald's pledged $3.5 million to 40 neighborhood organizations. To me, there is nothing further from the truth than that. But far more often, its a huge benefit because people just love to talk about McDonalds, and thats something we should lean into. Pauls life outside of work is centred around his family, spending as much time as possible with his two young boys. McKinsey: Marketing has also played a big role in McDonalds recent financial outperformance. Its been helpful for us just to keep people in the loop, informed, focused forward. In just four years, he had clearly made a mark. Given your franchise model, how do you ensure during COVID-19 that restaurants can survive the short term and be in a position of strength for the long term?We were lucky in that McDonalds franchisees came into the pandemic in a very strong position. Amy has eighteen years combined experience in compliance and safety, having previously launched compliance programs at the City of Chicago and DePaul University and served as the Chief Safety and Security Officer for the Chicago Transit Authority. Im a product of the 90s. 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